AccountInsight’s B2B DSP uses non-cookie identifiers to reach people inside companies, making account-level targeting and reporting possible while helping protect personal data online. It brings together B2B company targeting and intent detection to surface practical insights that help marketers stay ahead of demand, so organizations can direct budget toward the accounts most likely to deliver the strongest return. Created by former leaders from WPP and Media who have deep hands-on experience building and launching B2B offerings, AccountInsight began as a solution developed inside GroupM, the world’s biggest media investment and technology network.