More and more people are choosing to strike out on their own, driven by a wish for autonomy and a freer way of working.
If that sounds like where you are now, then you are definitely in good company—and well done for making the leap :)
Still, there’s a long stretch between the idea and the day-to-day, and that gap is what I call: “FIND CUSTOMERS”.
And if you’ve never done any prospecting or selling before, it is far from a simple task.
So you may be asking yourself how to reach out to prospects without turning the whole thing into a headache.
For you, prospecting probably feels scattered, unclear, and stressful.
All the more so if sales has never really been your thing...
After nearly a decade in business development, one lesson stands out above the rest: having a sales instinct is not what makes prospecting work.
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