PRLab is a B2B technology PR consultancy focused on startups, scaleups, and in-house corporate teams. Since Matias Rodsevich founded the company in 2018, PRLab has been run from hubs in Amsterdam, Austin, Madrid, Stockholm, and Munich, supporting customers throughout Europe, the United States, and MENA.
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PRLab backs more than 200 tech companies with go-to-market expansion, executive thought leadership, stronger brand visibility, and communications that help with strategic fundraising—typically beginning from Series A onward. The offering spans regional and global PR programs, media relations, and digital PR designed to win earned coverage.
The team operates across many technology areas, from SaaS and HealthTech to BioTech, FinTech, cybersecurity, HRTech, cleantech supply chains, and blockchain, as well as other specialized verticals. Its client roster includes Unifonic, Chargebee, Wayflyer, TomTom, and other organizations at different points in their growth journey.
At PRLab, everything begins with the measurable results a company wants to reach. KPIs are established from the very first day, and progress updates center on business impact—not on raw activity. This model is built for extended B2B buying cycles and for strengthening trust with decision-makers, investors, and regional press. With the “outcomes first” mindset, each initiative is tied directly to clear commercial targets.
To round it out, PRLab stands out as the only tech PR agency that publishes a public Live PR Tracker, allowing anyone to browse over 15,000 items of press coverage secured for clients across tech verticals. That transparency-first philosophy is what differentiates PRLab in the market.
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