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Serviceplan Group

Building Best Brands

The Serviceplan Group is the largest owner and partner-managed agency group in Europe. What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers in other words, best brands. Innovative communication is the path to this goal. Our vision is to provide the most modern and most efficient agency model for international communications. The Serviceplan Group is the largest owner and partner-managed agency group in Europe. What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers in other words, best brands. Innovative communication is the path to this goal. Our vision is to provide the most modern and most efficient agency model for international communications.

Minimum budget

> €25,000

Hourly rate

€100 - €149

Company size

201-500

Founding Year

1970

4.8

121 reviews

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Awards

Services

Public Relations15%

Content Marketing20%

Branding25%

Advertising40%

Client Segments

20%

Startups & SMBs

50%

Mid-market

30%

Enterprises

Reviews

Quality 0.0

Planning 0.0

Costs 0.0

Recommendation 0.0

5.0

10 reviews

Filter stars

0 selected

Thomas Spanier

5.0

Creativity and art find a harmonious blend here.

Oct 9, 2025| Google

Peter Busch

5.0

A great location for conferences and meetings. We met here at the TUM Blockchain Conference, and I had the chance to give a keynote on decentralized digital identities and AI agents.

Sep 19, 2025| Google

Tom K

5.0

Sehr stylish

Mar 29, 2025| Google

chris24880

5.0

Unfortunately no bar in the building—BUT… The House of Communication in Munich, located at Friedenstraße 24, is an impressive hub for modern communication. As the headquarters of Serviceplan Group, Europe’s largest independent, owner-run agency group, it brings all communication disciplines together under one roof. The building’s architecture—featuring open, flexible workspaces—encourages collaboration and creative exchange. Particularly noteworthy are the three interconnected building sections, “Join,” “Heart,” and “Lab,” which are linked by the 130-meter-long “iTrack.” There are also three rooftop terraces and bars that provide space for informal meetups and downtime. Its central location near Munich East Station makes it easy to get to and highlights its role as a creative hotspot in the city.

Mar 11, 2025| Google