Brands and publishers alike are under pressure to win attention from broader audiences without losing authenticity. Brands want content that earns trust and builds credibility, yet they are often confined to their own channels or to outdated advertorial systems when it comes to distribution. Publishers, meanwhile, need compelling material to keep readers coming back, but they rarely have the resources to fund fresh coverage.
Stacker was created as the first distribution platform designed for earned reach. We help vetted brand stories travel at scale through a network of news organizations. Brands strengthen trust and authority by connecting with new audiences through editorial content, while publishers gain access to a rich collection of original stories that keep readers engaged at no cost.
By pairing scalable technology with hands-on editorial judgment, Stacker powers a modern earned-distribution model. Brands send stories into our platform, where experienced journalists review each piece and refine it for the strongest possible reach and engagement. We then automate distribution across our publisher network through alerts and newsfeeds, placing content naturally beside existing coverage and expanding earned reach for every story. With real-time analytics, brands and publishers get clear insight into performance, helping them improve content and distribution over time and sustain long-term growth and impact.
Stacker removes the expense and inflexibility of traditional distribution. In its place, it creates a trusted network linking brands and publishers and supports a new ecosystem for strong storytelling: brand-funded, distributed by Stacker, and featured across leading news outlets around the world.
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