Effilab focuses on optimizing PPC campaigns across search engines such as Google Adwords and Bing/Yahoo, as well as social platforms including Facebook, Instagram, Twitter, and Linkedin, plus mobile devices. Its know-how spans the full digital landscape: shaping strategy, reviewing performance, and running day-to-day operations. Created by two former Google employees, Effilab became part of Solocal Group in early 2016 and has since served as a central ally for digital advertising.