We keep learning for life, and we’re never too comfortable to challenge our own assumptions. We also make a point of backing people who share our background. If a project doesn’t address a real market need, we won’t waste our energy on it. Work that serves no purpose only burns through precious time. Far too often, people rely on jargon and technical speak to sound persuasive. That approach misses the mark. Make things simpler, and broad adoption will come naturally.